Programme Structure – MBA
Master of Business Administration – Marketing Management
(MBA-Marketing Management)
SCHEME: Semester I
| # | CODE | Subject |
|---|---|---|
| 1. | 116011 | Managerial Economics |
| 2. | 116012 | Financial Reporting, Statements and Analysis |
| 3. | 116013 | Managerial Skills for Effectiveness |
| 4. | 116014 | Computer Applications for Business |
| 5. | 126111 | Retail Management |
| 6. | — | Any one course of Finance or allied subject from SWAYAM having 4 credits |
| 7. | 136011 | Statistics and Business Research Methodology |
SCHEME: Semester II
| # | CODE | Subject |
|---|---|---|
| 1. | 216011 | Marketing Management |
| 2. | 216012 | Human Resource Management |
| 3. | 216013 | Operations Management |
| 4. | 216014 | Legal and Business Environment |
| 5. | 226111 | Sales and Distribution Management |
| 6. | — | Any one course of Finance or allied subject from SWAYAM having 4 credits |
| 7. | 246041 | Internship |
SCHEME: Semester III
| # | CODE | Subject |
|---|---|---|
| 1. | 316111 | Digital and Social Media Marketing |
| 2. | 316112 | Services Marketing |
| 3. | 316113 | Managing BOP Markets and Brands |
| 4. | 316114 | Business Ethics and Corporate Governance |
| 5. | 326111 | Integrated Marketing Communication |
| 6. | 326112 | Sustainability, Sustainable Marketing and Advanced Marketing Strategies |
| 7. | 356131 | Research Project |
SCHEME: Semester IV
| # | CODE | Subject |
|---|---|---|
| 1. | 416111 | Corporate Strategy |
| 2. | 416112 | Consumer Behaviour & Advanced Marketing Research |
| 3. | 416113 | International Marketing |
| 4. | 426111 | B2B Marketing |
| 5. | 426112 | Marketing in the Age of AI |
| 6. | 456331 | Research Project |
